Kevin Murphy never compromises on ingredients, so it comes as no surprise they take no short-cuts when it comes to their stylish packaging.
There is more than meets the eye with this secondary packaging. Hidden beneath the SBS exterior is a corrugated insert which helped the align perfectly with the SBS edges of the packaging. We also added a half-moon cut-out at the top of each primary unit to ensure product stayed in place during transit.
To seamlessly allow consumers to grab the product and go, our designer added a thumb notch at the base of each tube so customers could dive right in.
The front panel, which opened like a novel, featured 2 locking tabs to ensure product was protected.
Finishes included foil, soft touch AQ, 4color process and PMS colors.